Holiday parks are increasingly looking to invest in smaller, luxury mini-lodges as a way to attract more discerning guests and meet the changing demands of the market.
Here are 5 reasons why holiday parks should consider buying smaller luxury five-star mini lodges over larger, lower-specification lodges in 2024:
1. Targeting a higher-end clientele: Luxury mini-lodges are appealing to a growing number of holidaymakers who are willing to pay more for a premium experience. These guests are typically looking for a stylish and comfortable accommodation with high-quality amenities and services. Smaller luxury lodges can offer a more intimate and personalised experience, which is often preferred by these discerning traveler’s.
2. Maximising occupancy rates: Smaller lodges can be more efficiently utilised, leading to higher occupancy rates and improved revenue opportunities. This is because they require less space and can be placed closer together, making it possible to accommodate more guests in a smaller area. Additionally, smaller lodges can be more easily rented out on a nightly or weekly basis, which can help to maximise revenue generation.
3. Reducing maintenance costs: Smaller lodges have a smaller footprint, which means that they require less maintenance and repairs. This can lead to significant cost savings for holiday parks, as maintenance is one of the most significant expenses.
4. Adapting to changing trends: The holiday industry is constantly evolving, and holidaymakers are becoming increasingly demanding when it comes to their accommodation choices. Smaller, luxury lodges are well-positioned to meet these changing trends, as they offer a stylish and modern alternative to traditional park home lodges.
5. Environmental benefits: Smaller lodges have a smaller environmental footprint than larger lodges. This is because they require less energy to heat and cool, and they generate less waste. Additionally, smaller lodges are far quicker to manufacture and overall they have much less carbon impact from a labour perspective as well as reduced transportation requirements, which further reduces their environmental impact.
Other considerations:
- The rise of glamping: Luxury mini lodges fit perfectly into the trend of glamping, which is a combination of camping and glamorous accommodation. This trend has become increasingly popular in recent years, as people seek out more unique and exciting holiday experiences with high-specification interiors, cutting-edge smart technology, and a variety of amenities that appeal to discerning guests.
- The rise of staycations: In 2020 and 2021, the COVID-19 pandemic led to a surge in demand for staycations, as people sought to avoid international travel. Luxury mini lodges offered a convenient and safe way to enjoy a holiday at home, without sacrificing comfort or amenities.
While larger holiday lodges still have their place in the market, they are increasingly being seen as outdated and unappealing to many potential customers. The demand for smaller, more luxurious lodges is likely to continue to grow in the years to come.
Overall, there are several compelling reasons for holiday parks to invest in smaller, luxury mini-lodges. These lodges can help to attract more discerning guests, maximise occupancy rates, reduce maintenance costs, adapt to changing trends, and offer environmental benefits.
For ideas and inspiration take a look at our mini lodge page: https://www.outerspacelife.co.uk/luxury-glamping-mini-lodges/
If you have a project that you would like to discuss you can contact us here: https://www.outerspacelife.co.uk/find-an-installer/
